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Learn how online retailers can create great shopping experiences for each customer. Build deep connections with shoppers and win customers for life. On the one hand, coupons are one of the best ways to attract new customers and encourage your visitors to buy immediately. But on the other hand, it can entice the wrong types of shoppers e. When you use online coupons right, they can be really effective. But if you use them wrong, they can create more loss than return for your ecommerce store. Use these strategies when you implement coupons on your site to make sure you get the results you want. Try to not be predictable. Create a landing page for coupons. Customize your offers with onsite retargeting. Always include an expiration or deadline. There are different types of customers. You can google it if you want to learn more about different types of customers. Some people classify 5 types of customers and some identify up to 10 different types. But you can offer additional services or complementary products to these shoppers in order to increase their cart value. Visitors will immediately leave your cart and start searching for your coupons. So, you need to be a little bit more cautious when naming this field. If you offer a coupon like in the example below, it will encourage your customers to complete their purchase. Offering coupons and discounts regularly can easily lead to not selling anything at full price. Instead of buying a product at full price, your customers will wait until you promote your next discount which is likely to happen soon. And winning a price war is not necessarily a good thing. It can easily kill your profits and destroy your brand. So, try to be less predictable in how and when you create your discounts. If you offer several coupons at the same time, you should create separate landing pages for them. Visitors will give you their email address to be the first to know about your discounts. This landing page has a good effect on SEO. With the help of onsite retargeting, you can segment your visitors and display a popup for more engaged visitors, for example, visitors who have visited a specific number of pages on your website. You can also decide to promote a discount for first-time visitors just like in the example below. Note Would you like to learn how to create delightful shopping experiences for each customer? Click here and download our free eBook that contains over 70 pages of tips and best practices. Adding an expiration or deadline to your coupon will add a sense of urgency to it, thereby increasing the usage rate of your coupon. But a shorter time period increases the urgency. Coupons can be very powerful marketing tools when used well. But if you have a less well-thought-out strategy, they can cause serious damage to your business and kill your profits. First of all, you should be cautious in your approach. Provide different types of offers at different times, and use a landing page to encourage people to signup to receive emails about your latest deals. Onsite retargeting is a highly effective way to offer discounts to the most engaged buyers. With these 6 tips I shared with you today, you can use coupons effectively and get the results you want from your promotions. Note Do you know OptiMonk? Click here and create a free account now. Your email address will not be published. Product Updates Valentines Day Templates. Skip to content. Build your list Turn your early-stage visitors into – email, phone or messenger leads. Collect feedback Improve your website experience with valuable customer insights. Stop cart abandonment Show a secondary offer to visitors who are about to leave their cart. Promote special offers Turn website visitors into buyers by promoting your best deals. Guide your visitors Help your visitors find the best offers or the right product. Recommend products Personalize visitors experience by recommending relevant products. Customer Optimization Learn how online retailers can create great shopping experiences for each customer. Blog Get insights from our in-house marketers and industry experts. Focus on good customers 2. Try to not be predictable 4. Create a landing page for coupons 5. Customize your offers with onsite retargeting 6. Always include an expiration or deadline 7. Summary 1. Focus on good customers There are different types of customers. Try to not be predictable Offering coupons and discounts regularly can easily lead to not selling anything at full price. Create a landing page for coupons If you offer several coupons at the same time, you should create separate landing pages for them. Check out this example below from Amazon, they collect their most popular coupons in one page 5. Always include an expiration or deadline Adding an expiration or deadline to your coupon will add a sense of urgency to it, thereby increasing the usage rate of your coupon. Summary Coupons can be very powerful marketing tools when used well.